The saying, you only have one chance to make the first impression, stands true in every situation.
If you lose out on a new patient appointment because the front office did not project warmth and compassion, then no matter what marketing strategies you employ, you will fail to achieve financial success. Your marketing funnel might attract a lot of patients but they will fall through the cracks because of poor telephone skills.
Here are best practices to ensure the front office is making the first best impression in welcoming patients to your practice
1) Hire the right staff and pay them well.
2) Train them on telephone and persuasion techniques
3) Evaluate them on a weekly basis by recording the calls and identifying areas for improvement.
4) Create monetary incentives for achieving a dynamically increasing new patient appointment target.
Many dentists spend tens of thousands on marketing to attract new patients. But getting your front office in order needs to be the the first important step in designing an effective customer-focused marketing strategy.