There are hundreds of marketing companies offering dynamic content for your websites in hopes of landing you on the first page of Google. Most web marketing dental companies offer content from a content farm. Basically, it’s a glorified way of saying duplicate content—Content that has been on thousands of other dental websites. From a SEO perspective, this content is JUNK. But you can’t really pay $350/month or even lower and expect your content to be all original.
Even if you hire a professional company that actually writes you original copy-written content, how do you know if it will work? The companies that write this content do not have the ability to offer ROI statistics on their prized original content. 2014 is going to be the year of measurable marketing ideas that have a demonstrable ROI.
Dentists, as you enter 2014, please hold your marketing companies accountable—-hold them to the fire—-make them show you how many new high paying patients did they secure for you—make them earn their keep. If you don’t want to hold them accountable, don’t even spend the little you are spending. It will all be a waste. Don’t be enamored by shiny websites and technological jargon (SEO, SEM, SERP, Social Media, Mobile Websites, Responsive Design)
Every type of marketing should be held to the Golden standard—ACCOUNTABILITY…i.e. how many new patients showed up at your door and how much money they spent for high margin dental services you provide.